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Not So Green After All

Many cosmetics brands don't measure up to their natural claims, according to Organic Monitor.

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By: TOM BRANNA

Editor

While many natural cosmetics manufacturers insist that their products are good and green, Organic Monitor research finds the reality is very different from perception. In its Natural Cosmetics Brand Assessment report, a chartered chemist analysed the ingredient composition of cosmetic products of over 50 brands that make natural and / or organic claims. The brands were given naturalness ratings according to their ingredient composition. Certified organic brands scored highest (9-10), followed...

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